The Power of Video marketing
Video marketing is increasing year by year and by 2017, video content will represent 74% of all internet traffic according to www.kpcb.com/internet-trends. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. These are quite big figures and it clearly shows that this is a growing area that we need to pay attention to.
Many small businesses argue that video marketing is having a substantial impact on their business. There are many stats that shows that they are right. Also, take a good look the different social media platforms, they almost all have an option for their consumers to use video on their platforms. Snapchat, Instagram, Twitter and Facebook, they all offer video. Another big deal is that YouTube is still the second-largest search engine in the world after Google.
So, the question is, are you using video marketing?
By using video in different ways to promote, demo or teach it is easy to learn that it is faster, easier to understand, and more effective in getting the job done. Plus, hosting the video on YouTube has a positive effect on SEO of your site. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.
Engaging your viewers are key
Videos are naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Videos do this very well! If a picture paints 1,000 words, then one minute of video is worth 1.8 million, according to Forrester’s researchers.
You want to engage your viewers that much that they will share the video with others, hence, spreading your video so that you are reaching a wider audience. Another major benefit of using video is that viewers will spend longer time on your website and more time interacting with your brand. Which lead to brand awareness.
What content shall I have in my videos?
There are few pointers to think about when creating content for your videos. It is much easier to cut through the clutter of information with video than with text. There are many things that you can do with videos, for example:
- Offer help
- Create tutorials
- Use as testimonials
- Show “how-to”
- Demo a product or service
- Have video as your blog i.e. Vlog
- Share experiences
- Introduction to your website
- In your emails when communicating to your “list”
When creating videos, you should think about being non-promotional and keep your videos under five minutes, (even if I would argue under three most of the times). Have a concise message, stay to the point and always end your video with a call to action. You want to keep your viewers engaged and let them know what the next natural step should be. “Take them by the hand” so to speak.
Videos engage people like nothing else and have them stay on your site longer which is what you aim for in online marketing. Another benefit is that it is congruent with SEO so really consider to integrate video into your marketing strategy. Studies have shown that video increases your conversion rate and user interaction.
Since I always argue that “Marketing Starts With You” I will also mention that it doesn’t matter if your videos are raw and uncut, it can actually engage your viewers even more. Usually, you are more authentic in these situations and can lead your viewers to want to connect with you even more. My advice is to be you, be authentic, creative and unique. Nobody else will do it better being you. By saying this, I don’t mean that you shouldn’t be prepared. Think about what you want to say, what feeling you want your viewers to get, how you can create curiosity and what energy do you want to communicate? Think about video as giving your viewers a chance to engage with a brand experience, your brand.
Being in front of a camera is not always easy
I realize that it isn’t easy to be in front of the camera, recording a video if you have never done it before. Don’t give up. My tip here is to start a Facebook group with similar people that also want to practice recording videos. By creating a group that does this, you will have the opportunity to give feedback, get feedback and at the same time learn about other ways of messaging and locations to record videos. Practice your video technique for 90-days, after that, you will have that much confidence in knowing what you have learned and what you had to improve, reduce or increase. Read my blog about Facebook groups in your business if you would like to start such a Facebook group. If I was to start a Facebook group for practicing creating videos, would you be interested in joining it? Comment below if you are.
I hope that you found this blog post interesting and useful. Let me know in the comment box below.
All the best,