Successful blogging according to Neil Patel

Great tips to successful blogging

A while ago I was listening to a podcast with Neil Patel, a blogging guru that has become really successful within his field. He was talking about action steps that lead to successful blogging and how to generate an income from it. So I thought I share that with you.

Neil Patel spoke about content in a blog and the importance of relevant and good content, that content is king and crucial for success. He meant that good content will do well in the long run and that you have to broaden your perspective and think on a longer perspective when writing content, your content should deliver long-term value.

Great action steps when blogging

He then went into the different strategies:


His first step included taking action. To take action to write really good content that people will read in 1-2 years from now and still consider it interesting. He also gave tips for what to write about. For example he mentioned that you should write about “how to” for example “how to lose weight in ten days”, or make 1-10 lists “10 steps to…”and actions steps.

Evergreen content

Create evergreen content is crucial, content that are valuable a long time. For example think of topics that aren’t a trend for example topics like yoga and meditation. These are topics that still will be interesting in a few years from now, maybe even longer.

Don’t write essays

Neil continued on talking about the length of a blog post and that it is not a lot of people that are willing to invest time in reading an “essay”. He meant that a too long post, people wouldn’t read; keep it short, to the point and easy to read.

Promote your content

Promoting your content is an important step. You need to use SEO on your pages and make sure that your URLs are clean.

Other tips where to keep simple words and use more of a conversational way to share your posts in social media. He also meant that a major difference to success is to use the words “I” and “you”. By using humor, he said, was a great way to start conversation with followers and to increase your number of followers to your blog.

Other tricks mentioned

Other tricks he also mentioned where these:

  • Comment on other blogs
  • Mention people in your blog posts (preferably other people that are blogging)
  • Network with other writers
  • Start guest blogging
  • Start to collect emails
  • Create and promote groups

He ended the interview to mention how important it is to be consistent over time. You should blog over a period of at least 6 months before you get any results, and after that it will also be a part of your daily routine.

I hope that this gives you ideas on how to start being successful with your blog or if you aren’t blogging, will start to do so.

All the best,
Carina Asp
Marketing Coach

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