Find solutions to people’s problems

PeopleOr at least, show them a solution to a problem they didn’t know existed until you had them identify the solution that they didn’t know they had a need to solve.

Marketing is all about finding solutions to problems. By finding out what your audience need and lack the most, helps you to be able to present a solution at the right time and place at the time they need it the most and are most likely to make a purchase. For example, when they are looking for an answer to a problem, the answer should be lying right under their nose, presented professionally and specifically to trigger them to make an instant purchase. Like you do in the grocery store, you go to the fridge where there are milk to get milk, and not to the meat section, right? When getting there, you expect to have milk located there, not greens. And it is located there, and no body even think twice about it being anywhere else but there. This is what you want for displaying your solutions – it is there and no body thinks it should be anywhere else. So how do you do that?

Research your audience

It is important to find your target market if you want to be successful with your marketing. You need to know everything about your audience and there are no limits to how much research one can do for different market segments. Start with one, learn everything about that audience and then – start to do your marketing!

Here are some advice for your research for finding your target audience:

  • What do you know about them? Write a list what you do know about your target market before you open browsers to research more.
  • What are their age?
  • Where do they live?
  • What lifestyle have they got? Are they particularly fond of for example any accessories? or do the do the same activities repetedly?
  • Where are thy located?
  • What language do they speak?
  • Do you have anything in common with them and if you do what would that be?
  • What do they need?
  • What are their fears?
  • What do they laugh at

Well, I think you get what I mean by now. Find out everything that you possibly can about your target audience!
You know, speak their language, walk their walk, talk their talk and learn everything there is about them. Make sure that you do marketing that are attractive to them and where you can give solutions to their problems.

Presenting an offer or market to a crowd that is looking for your solutions are much easier than just hoping that your marketing will have “shot one bird”, if you just shoot and don’t aim with a shotgun endlessly in the sky. It is both un-resourceful and a waste of time.

Here is a great ad combining the solution to modern society, identifying a different need of today and not the old catalog send out: “Ikeas Book Book”. I just love it!

All the best,

Carina Asp
Any Solution Possible