Marketing is about giving value
It is time to start to think about marketing as giving value without getting any money in return. Yes, that sound a bit odd doesn’t it? I am sure that you have heard about content marketing and that Content is King. It is, but only when done right. I have been writing earlier about this subject in my blog, but then talked about Content as Queen, relationships are King. It is still as important with relationships but delivering content that is relevant to the customer is crucial and a start to growing a trustworthy relationship.
Different sales cycles today than yesterday
Today, you can start by going to oneself, we seek information about a product or service on the internet before making a purchase. We do much more research on the web today rather than going to a store and trusting a sales mans expertise about the subject. We trust our own research more and have gone that far that we actually compare information about a product or service on the web. We trust our own judgement and can even pinpoint where and when we want to purchase a product or service. This put a lot of pressure on us marketers. We need to re-think what kind of information our audience need and what we are presenting to help our customers/potential customer to make their purchase decision. We need to give our audience the key to their purchase decision that helps them increase their knowledge about what they are looking for in terms of product or service – the key to information.
We need to clearly state the value for the customer, best practices, how the audience can use the product or service to their advantage and if we can give more than one option and at the same time show different ways of usage that other customers experienced with the product or service. We need to have information presented where the customer is looking for it and available at places where the audience is looking.
Deliver content that is of value for your audience – the key to success
So what I am trying to say, make sure that you deliver content that is of value for your audience. Weather it is on your website, emails, newsletters or direct marketing. Be sure to educate your audience that you want to attract. When the audience know where to find information, they will come back for more information, build a base with knowledge about your products or service, reference to the information provided and eventually spread the knowledge with word-of-mouth, the most powerful way of successful marketing. When you provide information you start to build a relationship of trust. Accurate information delivered where your audience is looking for it, is the most powerful way of giving value to your customer or potential customers.
I hope that this is valuable information for you and can help you prosper within your business..
All the best,
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