Testimonials In Your Business

Testimonials are very good to use in your business to show credibility, proof of delivery and increase trust for your service or product. Here are some tips on what to think about when asking your customers for testimonials. Tips When Asking For Testimonials...
Social Media Is Never Private

Social Media Is Never Private

Parenting and Social Media Today I choose to write about Social Media, a topic that I think is, or should be, of big interest for many parents. I have two children in school age, and as many other kids, they are very interested in everything about Social Media and all...
My All Time Favourite Ad

My All Time Favourite Ad

The best ad ever Today I just want to share an ad that, in my eyes, is the best ad ever. Yesterday I wrote about video marketing, how you have to communicate a feeling that you want your viewers to get when viewing your video, have a concise message and at the same...
Your Website is Your Real Estate

Your Website is Your Real Estate

Why shall I have my business online? As a marketer, I often get this question. I have clients asking me how to use their website. – “I know I need to have a website and I have one – but what for, it doesn’t do anything. I hear all the time that I should have a...
Create Content that is Useful to Your Reader

Create Content that is Useful to Your Reader

Your Audience Read Useful Content What should you think of when you create content for your audience? I share great tips for researching and finding out more about your audience so that you know what content your audience is looking for and interacting with. The...
Marketing is About Giving Value

Marketing is About Giving Value

Marketing = giving value It is time to start to think of marketing as giving value. Yes, that sound a bit odd doesn’t it? You probably have heard the term “content marketing” and that content is king? I would argue that it is as well, but only when done right....
Will you survive the digital economy?

Will you survive the digital economy?

Are you ready to survive the digital economy? Just the other day I was reading the news saying that between the years 2010 and 2020 ”many positions have become obsolete due to fast-changing technology or high competition.” (Source: Business Insider) Most of the 30...
Use Multiple Channels To Expose Your Message

Use Multiple Channels To Expose Your Message

In today’s digital economy you need to use multiple channels to succeed with marketing. The marketing techniques have changed quickly only the past decade to something completely different than what was previously taught by any marketing guru in a classroom. The...
Social Media and Your Business

Social Media and Your Business

Use Social Media in Your Business Identify the benefit of using social media platforms in your business and learn how you can increase the visibility for you and your company. Using the social media platforms require tactics and strategies, and finding your target...