Key - Key to success, Carina Asp

Modern marketing praise giving value!

Modern marketing is all about giving value

Key - Key to success, Carina AspIt is time to start to think about marketing as giving value. Yes, that sounds a bit odd doesn’t it? I am sure that you have heard about content marketing and that “Content is King.” It is, but only when done right. I have been writing earlier about this subject in my blog, but then talked about “Content is Queen, relationships are King”. It is still as important with relationships but delivering content that is relevant to the customer is crucial and a start to growing a trustworthy, long-term relationship.

Different sales cycle today than yesterday

Today, you can start to look at yourself, we seek information about a product or service on the internet before making a purchase. We do much more research on the web today rather than going to a store and trusting a salesman’s expertise about the product or service. We trust our own research more and have gone that far that we actually compare information about a product or service already on the web. We trust our own judgement and can even pin-point where and when we want to purchase a product or service. This put a lot of pressure on us marketers. We need to re-think what kind of information our audience need and what we are presenting to help our customers/potential customer in their purchase decision. We need to give our audience the “key” to their purchase decision that helps them increase their knowledge about what they are looking for in terms of product or service – the “key” to information.

Clearly state the value for your customer

We need to clearly state the value for the customer, best practices, how the audience can use the product or service to their advantage and if we can give more than one option and at the same time show different ways of usage that other customers experienced with the product or service. We need to present information where the customer is looking for it and available at places where the audience is looking.

Deliver content that is valuable

So what I am trying to say, make sure that you deliver content that is of value for your audience. Weather it is on your website, emails, newsletters or in direct marketing. Be sure to educate your audience that you want to attract. When the audience know where to find information, they will come back for more information, build a base with knowledge about your products or service, reference to the information provided and eventually spread the knowledge with word-of-mouth, the most powerful way of successful marketing. When you provide information you start to build a relationship of trust. Accurate information delivered where your audience is looking for it, is the most powerful way of giving value to your customer or potential customers.

I hope that this is valuable information for you and can help you prosper within your business.

All the best,
Carina Asp

MarketingAsp
Marketing for Entrepreneurs
Any Solution Possible

Carina Asp MarketingAsp

Content Marketing Carina Asp

Content Marketing – How new is that really?

Content Marketing isn’t that new, is it?

Content Marketing Carina AspIf you think about it, we have always shared information, already from when we start telling stories. We can memorize a story that was told to us, we can tell a story that was shared among friends and we can tell our own story to others. We share content. It has been shown that successful content marketing is when we tell a story. This is something that companies are picking up. Can you as a customer relate to the story, it becomes a part of our every day life and even better, we start to share it. Tell a story that deliver something that you can relate to emotionally i e Content Marketing!

Relevant Content Marketing

Today we share everything, even information that nobody wants. The phenomenon “selfie” is something that is spread widely all around the world, but it is not really relevant at all time. We share posts in social media that are very boring so to speak, we know what our friends eat for dinner, what new shoes they have bought, that they are at hospital etc etc. Information that are not crucial to know. We need to be relevant if we are to spread something useful. What does people want to read, listen to and see? Find that out and you can market with relevant Content Marketing. It is important to know, that what you do in social media is the brand you. And one can ask oneself, who own the brand You? Is it really you? Some argue that it is your audience. We need to be present at all times. If you are speaking infront of an audience, you are not only talking to that audience any more like before, now you know you for example have bloggers and people active on twitter that are spreading your word with tweets, pictures and quotes. Did you know that 30% of active tweeters want an answer within an hour? Content marketing need to be relevant.

Go Big. Think Small. 

If we can be first out with a message we become unique, we are running the arena and getting the message through. If we then also are triggered by emotional selling points, we can succeed with Content Marketing like never before.One example of going big but thinking small is this commercial from Duracell. It has a very powerful message that most of us can relate to. I think you know what I mean…

Keep your content marketing simple and relevant to your audience. In Your marketing Go BIG and Think small.

All the best,

Carina Asp

MarketingAsp
Marketing for Entrepreneurs
Any Solution Possible