Modern marketing praise giving value!

Modern marketing praise giving value!

Modern marketing is all about giving value It is time to start to think about marketing as giving value. Yes, that sounds a bit odd doesn’t it? I am sure that you have heard about content marketing and that “Content is King.” It is, but only when done...
Content Marketing – How new is that really?

Content Marketing – How new is that really?

Content Marketing isn’t that new, is it? If you think about it, we have always shared information, already from when we start telling stories. We can memorize a story that was told to us, we can tell a story that was shared among friends and we can tell our own...