Give Value In Your Marketing

Marketing is about giving value

giftIt is time to start to think about marketing as giving value without getting any money in return. Yes, that sound a bit odd doesn’t it? I am sure that you have heard about content marketing and that Content is King. It is, but only when done right. I have been writing earlier about this subject in my blog, but then talked about Content as Queen, relationships are King. It is still as important with relationships but delivering content that is relevant to the customer is crucial and a start to growing a trustworthy relationship.

Different sales cycles today than yesterday

Today, you can start by going to oneself, we seek information about a product or service on the internet before making a purchase. We do much more research on the web today rather than going to a store and trusting a sales mans expertise about the subject. We trust our own research more and have gone that far that we actually compare information about a product or service on the web. We trust our own judgement and can even pinpoint where and when we want to purchase a product or service. This put a lot of pressure on us marketers. We need to re-think what kind of information our audience need and what we are presenting to help our customers/potential customer to make their purchase decision. We need to give our audience the key to their purchase decision that helps them increase their knowledge about what they are looking for in terms of product or service – the key to information.

We need to clearly state the value for the customer, best practices, how the audience can use the product or service to their advantage and if we can give more than one option and at the same time show different ways of usage that other customers experienced with the product or service. We need to have information presented where the customer is looking for it and available at places where the audience is looking.

Deliver content that is of value for your audience – the key to success

So what I am trying to say, make sure that you deliver content that is of value for your audience. Weather it is on your website, emails, newsletters or direct marketing. Be sure to educate your audience that you want to attract. When the audience know where to find information, they will come back for more information, build a base with knowledge about your products or service, reference to the information provided and eventually spread the knowledge with word-of-mouth, the most powerful way of successful marketing. When you provide information you start to build a relationship of trust. Accurate information delivered where your audience is looking for it, is the most powerful way of giving value to your customer or potential customers.

I hope that this is valuable information for you and can help you prosper within your business..

All the best,

Carina Asp
Any Solution Possible

Two people out canoeing

Do you stop to think from whom you take…

I read this question. I stopped – It had me thinking… 

I believe it was Robert Kiyosaki that wrote this on Facebook not long ago. It had an effect on me!I had to take a closer look to what I do myself.

Two people out canoeing

I read this question. I stopped – It had me thinking…
I had to take a closer look to what I do myself.

  • First of all. Do I, when I do seek advise from my surroundings, friends and family, thoroughly express my dream or my goals to them? I mean, really, really explain it to make him/her understand my goals or dream?
  • Do I ever make them understand where I want to go or what I aim to do within a certain timeframe?
  • Do I tell them the benefits of my dream or goals for people around me and for people I yet don’t know?

If I really think about it – I probably do NOT.

I have not

  • told him/her about my feelings that I have when I reach my destination.
  • told them what it will be like to live my dream.
  • expressed the gratitude or my feeling of being blessed that I reached the end of my destination or the start of my new journey.
  • told him/her how many people that I will affect in a positive matter to help creating a better world.

But really – Why?

I mean, why haven’t I thought of all that before?

Why did I trust a person to give me advise on something that I didn’t even take the time to explain what my dream is or the goals I have to achieve to reach my dream? Wouldn’t that be a wise thing to do before seeking advise in the first place? I mean, make sure that they can see the whole picture so that they know how they the best possible way can support me or guide me in the correct direction to whom I should speak to instead? Wouldn’t it be wise to draw them a picture on where I want to go first? Just not take for granted that just because they are my friends or family they know me and where I want to go without further explanation?

Why question these issues?

Is it not really me who need to think about from whom I ask advise? Me, to make sure that I do speak to a person that really knows about the difficulty that I am facing. Is it so hard to seek advice from a stranger or a person that have experienced a familiar situation? Or, is it me, questioning my dream and not taking it seriously and don’t trust that I can achieve my goals and dream? Or could it be that it really is the case that just because somebody knows me that they should be able to give me good advice in any given situation? Have they got the experience that I truly seek or do they happen to be around when I just want to ease my hearts worries when things doesn’t go my way or when it is extra cloudy on the path to my dream? Really. I haven’t really thought about this until now. And YES, I do need to think about these questions. Never ever doubt myself, my dream or my goals. Of course I will reach my destination.

Think about this

When receiving advice, you should really ask yourself, is this advice for me?

  • Does the person have the knowledge and experience that is required for this situation?
  • Does the person believe that the advice given is under no circumstances the only correct advice?

My sister once said to a person whom was giving her an advice that she didn’t believe in – “I hear your advice, but I cannot guarantee that I will follow it. Thank You for expressing your advice and that you care about me.” The person who gave the advice felt very disheartened at the time since he/she thought that her advice was really good, but come to think about it, it was probably the best thing to say – “Thanks, but no thanks”, and at the same time be thankful for the fact that the other person cared about her. A very wise comment. It also got me thinking of what advise I give. Does the receiver really want the advise I voice?

Who do YOU surround yourself with? OR
Who DO you want to surround yourself with?

TelephoneWhen thinking about it, I really should be more careful from whom I ask advice. I should make sure that the person I seek advise from really have the experience and knowledge about the subject that I seek advise for. This brings me to the fact that it really is important with whom you surround yourself with and that I should make sure that I am surrounded with people that can help me grow my dream, give insight to what I want to achieve. Participate in communities and networks, think about your own workplace and how you as a person grow and develop yourself there or whatever social gathering that can help you reach your destination.

What to do?

  • ask for advise
    from people that you believe have the knowledge and experience required.
  • dare to
    ask for help, receive help and constructive criticism from people that only see actions necessary, not the emotions behind it from people that might not know you but have a wide knowledge about the subject. And, be humble.
  • be professional
    only give advise if you feel that you have the knowledge or experience required. Otherwise advice the person asking for advise to talk to someone else.
  • grow your own potential
    think about from whom you take advise for your business, family, financial situation or lifestyle. It is your choice – it is up to you! Do you want to reach your dream?

Think about from who you take or seek advise! 

Carina Asp
Your Marketing Entrepreneur at
MarketingAsp, Any Solution Possible.