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Social Media and Your Business

Use Social Media in Your Business

Identify the benefit of using social media platforms in your business and learn how you can increase the visibility for you and your company.

Using the social media platforms require tactics and strategies, and finding your target audience that is willing to listen to your message or interaction. Answer the identified questions below to help you decide which platform you should use in your business.

Social Media Is Just That – Social!

And its main purpose is to connect people with similar interests and build long-term relationships that are giving value to both parties.

As a business owner, you are looking to interact with social media with your customers and potential customers. You want to offer valuable information that triggers their curiosity enough so they want to know more about you. You want them to start to travel the “digital” journey to your website where you give more information about your offering or services.

The aim here is to have them come to connect with you and look for your solution when they are ready to make a purchasing decision. The customers come to you, not the opposite around.

When I am talking about social media, many small business owners automatically think about Facebook. It is important to know that Facebook is only one of many social media platforms out there. If you should or should not be interactive on Facebook is really up to your audience location. It is where you find your audience that decides where you want to be interactive.

So I said tactics and strategies.

There are different ways to interact with different social media channels.

First of all, locate where your audience is. Try to answer the questions below:

  • Where do they look for information?
  • What kind of information are they looking for?
  • What are their pain points?
  • What are they laughing at?
  • What are their inspirations?
  • What do they talk about?
  • Who do you want to target?
  • What problems can I provide a solution for?
  • What does your audience need help with?
  • Are people searching for your solution?

Depending on your audience, you can find them in a variety of channels. YouTube, Facebook, LinkedIn, Pinterest and much, much more.

Pick the one where you see they are located the most.

social-media-What to think about when using social media in your businessFor example, if you find them on Facebook, join groups that have the same interest that you have identified from the questions above. Give value and start conversations through your choice of platform to answer these questions. Interact with these groups and help your audience. Offer your help. You can deliver a lot of value in these groups or even share your own content from your own business Facebook page to these groups. But the key is to interact and make conversation – digital networking.

One tip is to carefully choose 2-4 groups where you decide to be interactive. Remember, you need to keep coming back on a regular basis.

At YouTube, people are looking for answers since it is the world’s largest search engine. It is important to give information there that is related to a search, using videos. (Your own recordings are smashing it at the moment, it doesn’t have to be smashingly great!)

LinkedIn usually has groups where you can interact with articles and white papers and usually, businesses talk to businesses here. (A great inspiration also if you need to know more about your competitors.)

So what shall I write about to get my audience´s interest?

Another great tip to know is that not all information need to be your own. You can share valuable information that others have created that could be of value for your audience, both in writing and with videos (TED Talks are fantastic).

But since your aim is to build long-term relationships you should also strive to deliver value from your business point of view and how you could be of value for your audience to offer a solution to their problems. Most important of all, don’t forget to share your area of expertise!

For all social platforms you can build your postings around these areas to offer value every single day:

  • Education
  • Inspiration
  • Entertainment
  • Information
  • Promotion (take them to your website)

A mix of the above-mentioned areas is what keeps your audience alert.

Here is a checklist for your postings to assure that you are giving your audience great value:

  • Is it adding value?
  • Is it going to inspire people?
  • Is it going to motivate?

I hope that I have given you lots of value so that you can start to use some of the tactics and strategies in your business right away, using social media in your business.

All the best,

Carina Asp | Marketing Coach
#blogg100 | @uaremarketing |@knowhowtomarket | Marketing Starts With You!

The Money is in the list Marketing

“-The Money Is In The List”

“The Money is in the list” – they say

Consultant work Marketing, Branding & Lead GenerationIn the good old days, if we had a store, a customer would enter the store, possibly purchase something and then leave and never come back. A one-timer. When that customer was gone, he/she was gone. We had no way of building a relationship with him/her and no possibility to give more value to generate more sales.

Today, marketing is different, it is all about building, having relationships and giving our customers value. Create a conversation. Today, we build relationships with our customer and make sure that they would come back through different tactics, one of them is to build a list.

Start a conversation online

Whisper in the earWe live in the Information age and we need to reach our customers by giving them valuable content, content that can help them with their purchasing decision throughout a sales process. Research show that our customers have changed their purchasing behavior, showing us that they are doing all their research online before making a purchasing decision. As a business owner, this needs to be addressed and adapted to, especially since the customer now is considered to have traveled 60% through the sales process before they contact a company for a service or product. Since our customers want the information available online, you as a business owner need to be able to provide that online or you will miss out on sales. Start a conversation online. Have you taken action to adapt to these changes?

Let us get back to the store

Ok, I had the example about the store, let us continue with that. What if the store had an option for their customers to sign up with their email? What benefits would that give the store? Well, suddenly the store has the opportunity to start a conversation with the customer, give them more value and have the possibility to tailor offers that are right for their specific audience. Which in return would give the store valuable insight in how to target their customers in their marketing.

The value of a customer

A current customer is as important as a new, probably even more, because a new customer costs a lot more to get. A current customer can also be a very good brand ambassador that recommend your brand to its friends and family, i.e. generate more sales for you. They also need less persuasion to make a purchase. So these need to feel valued. You are no longer just in the “running a store business”; you are in the “relationship business”.

If you want to know more about list building, click here to learn more and get your copy of “List Building for Profit”, written by the author Stuart Ross, a Digital Freedom Entrepreneur.

All the best,

Carina Asp | Marketing Coach
#blogg100 | @uaremarketing |@knowhowtomarket | Marketing Starts With You!

Marketing

9-5 jobs are soon a memory of yesterday

The freedom of working online is soon a part of our everyday life.

The marketing techniques has quickly changed only during the past decade to something completely
different than what were previously taught by any marketing guru.
The information that we share and consume today is so much more extensive from what it used to be.
We are forced to adapt to the changes in use of information and technology – adapt to the digital lifestyle.

The game online has changed

We live in the Information age and we need to reach our customers by giving them valuable content,
content that can help them with their purchasing decision throughout a sales process.

Research show that our customers have changed their purchasing behavior, showing us that they are doing all their research online before making a purchasing decision. As a business owner, this needs to be addressed and adapted to, especially since the customer now is considered to have traveled 60% through the sales process before they contact a company for a service or product.

Since our customers want the information available online, you as a business owner need to be able to provide that online or you will miss out on sales. Have you taken action to adapt to these changes?

If you haven’t – Do you want to learn more about Digital Marketing and why it is beneficial to use it in a business? If you want to get your marketing knowledge up-to-date. Click this link for a FREE 7-day video training series made by digital freedom entrepreneurs that practice this digital marketing in their business.

Educate yourself, things are not going to get less technical.

We can no longer hide behind the fact that we do not know how to work the internet and how to create traffic to our audience. It is our job to be competitive online and learn techniques that can help your business succeed.

Take action today, so that you don’t fall behind tomorrow!

All the best,

Carina Asp | Marketing Coach
#blogg100 | @uaremarketing |@knowhowtomarket | Marketing Starts With You!

 

Social Media

Facebook Groups in Your Business

Use Facebook groups in Your business

Learn how to effectively use Facebook groups in your business to network with people on Facebook. What is the aim of participating vs creating and having your own Facebook group?

We all know that you easily can loose a lot of time on Facebook, the time you need to do productive business activities instead. Therefore, it is important to manage your time and relationships on social media. Use social media to benefit your business.

Think Community.

Facebook groups’ purpose is to connect and build relationships. Think community. Many people are using groups like “post and run”. What I mean is that many people post their stuff and “run”, not looking at the engagement or the group’s activities. This is not interacting, not starting a conversation – this phenomenon is like putting your business card in front of somebody on their table and leaving. Do you think that they would pick it up and call you?

Most people join too many groups to even be close to having the possibility to interact with postings in those groups. If you look at your digital presence in Facebook groups and compare these to those in reality, would you consider rethinking your way of interacting with those groups?

Consider this if you have or create a Facebook group

Important in Facebook groups are rules that are set for the group. Always read and respect them.

If you are an owner of a Facebook group, you should really consider how you engage and interact with your group. So have a clear intention of the group before you start it. Then consider the following: Are you giving the amount of time and value that is needed or necessary for your group? Consider giving 30-40 minutes a couple of times a week to participate and engage. Show up!

So how do you increase the engagement in a group you own? Here are a few tips:

  • Tag other people who you think can deliver value for a groups question (referral)
  • Answer questions
  • Ask questions
  • Share your wins and successes
  • Celebrate others successes
  • Start a conversation
  • Be interested, not interesting
  • Educate
  • Give more value than what you take.

Remember there are no dumb questions. The only ones that are dumb are the ones you don’t ask.

In social media, there is always a conversation going on and a possibility for interaction and conversation. Use that to your advantage to expand, grow and build your business.
I hope these tips give you insight in How to use Facebook groups in your business.

All the best,

Carina Asp | Marketing Coach
#blogg100 | @uaremarketing |@knowhowtomarket | Marketing Starts With You!


Do you want to know more about taking your business online? Get a 7-day video training series that teaches you to free time (and use multiple income streams) and leverage from online marketing.
Click HERE


 

Marketing

I Can’t Do That, Can I?

Can I or can I not?

“Everyone is good at a lot of things, but me.”
“I am only average. I could never succeed in converting an idea into a business.”

How many times have you had those kinds of thoughts in your head?
Or. Do you know somebody that has those very thoughts? I bet you know at least one. Maybe even one, plus yourself.

Ponder upon this…

What if, there is a chance that you can do whatever you want! Succeed with an idea and start a business! What if your idea could become reality and you could become successful with it? Earn cash. Earn freedom. Work with something that you are passionate about, and work with what actually gives you value.

Many people want to make their dream a reality but are often put down by Themselves!
Resulting in – not even giving themselves a chance to succeed.

Nobody does it better.

Stop for a minute. Think about what you just read for a moment.

What if, every person in the world would think this way? Where would we be then?

What if, everyone would question themselves when they have an idea that they really want to implement if they really could pull that off? Would we then be in the world we live in today? Would technology move as fast as it does? Would there be such a massive increase of entrepreneurs, increasing every day?

The simple answer is: No.

What would happen if you would change your thoughts in your head to…

What if…
… Could I pull this off?
… nobody else can implement this better than me?
… it doesn’t become realized because I didn’t take action?
… people connect with me and the way I do things?
… I really could become successful?

Do you think that you taking action would change your current situation?
The simple answer to that, I believe, is: Yes.

I am here to tell you that you can! “-You can!”

The world doesn’t need more nay-sayers.

The world needs brave, entrepreneurial people that dare to be different, that dare to stand out and be themselves.
Make their ideas and dreams reality.
The world needs people to take action.
Make a difference. And the only person to be you the best is YOU!

Do you know how many great ideas there are out there, that never is put into action? Ideas that are wasted. Cash that is wasted. Ideas that could help the world become a better place. Why do think that is?

What often stops us is fear

Fear.
Scary, isn’t it?

Fear is just fantasies in your own head taking over the control of your body and actions. Fear is creative and innovative thoughts that make you believe that they will happen in real life. But if you stop and look at them truthfully you don’t know or even have a clue if it really will happen. Use this creativity and innovative way of think to your advantage instead.

The powerful thing is, you steer your thoughts, you decided what to think and you choose what thoughts you allow to become powerful. You let your thoughts take over and hinder yourself from having your ideas become reality. There are numerous of books about this topic in libraries and bookstores.

Ok, some of us also think of what others will think of us. That is true.
But isn’t that fear as well? Fear of not fitting in. Fear of being different.

Do you believe in yourself?

I have witnessed so many people that have stopped pursuing their dreams or ideas because their spouse or family members didn’t believe in what they want to pursue or in them as a person.

People have told me that, -“You really are wasting your time and money. That will never work.” That is so sad.

How could they ever know the outcome?
How would they know how passionate you will work towards your goal? Have they tried?
Have they ever had an idea that has burnt so badly inside that they just know that they just have to do it?
I mean, really felt it?

The thing is, often they haven’t! So how can they be allowed to give you advice?

Pull your reasoning together.

Should you listen to inexperienced people around you, people that themselves, are talking out of fear of starting new things?

  • Instead, shall we not start to listen to people that actually has succeeded and start to learn from them?
  • How they made it?
  • How they became successful?
  • How they pursued in good times and in bad?

Isn’t it an obligation, to ourselves, to start doing research on what we can do to make our idea or dream come true? Wouldn’t you agree?

“-But I am no entrepreneur!”

Alright.
I get that you think like that for now, BUT, what if you are?

Convert ideas into a business!

Look into the possibility of actually succeeding.
Look at the possibility to implement your idea.

  • What do you need?
  • What do you need to do?
  • What do you need to know?
  • Who can help you?

Stop being scared of failure and fear. How many times do you think that successful people have failed? I can tell you that they have failed over and over again. Many times. The secret is to pursue. Do something that you are passionate about and knowing WHY you are doing what you are doing.

The solution

Here are some tips on what you need to do to start implementing the idea of realizing an idea or even a dream:

  • Find like minded people that inspire you.
  • Network with entrepreneurs.
  • Mastermind with people that has achieved what you want to achieve.
  • Get a mentor.
  • Read books.
  • Ask for help.
  • Research.
  • Dare to be different.
  • Dare to fail.
  • Don’t fear your surroundings. Even if it means that you have to “stick your nose out”.
  • Believe in your own capacity.
  • Find a business partner.

I believe that You are the marketing and to be able to succeed you need to think about how you think and look at success and failure. Everyone, that is willing to pursue their dream, will succeed. Marketing starts with You and Ends with You!

To start to follow a dream or an idea that you want to put into reality isn’t that hard, it is often the surroundings that make it difficult to realize.

I wish you all the best,
Carina Asp | Marketing Coach

#blogg100 | @uaremarketing |@knowhowtomarket | Marketing Starts With You!

Leo Razzbak and Carina Asp

Passion comes from the heart!

Leo Razzak and Carina Asp
Leo Razzak and Carina Asp november 2015 @MyNewsDay

Passion comes from your heart, this is true!

Today I had the opportunity to listen to a true social entrepreneur that choose to make a difference in the world, Leo Razzak. I can only say, WOW. WOW!

I attended an event organized by My News Desk called “My News Day”. It is an event where a lot of entrepreneurs, business people, communicators, marketers and many more share information, best practice and successes within PR, marketing and communication. A true inspiration for everyone working in this field. It is, to say the least, an inspiring day where you pick up a lot of passion, interest, information, how-to’s, knowledge, sharing, storytelling and much much more from interesting speakers.

Leo Razzak and key take aways

After a few presentations, which of course also was very interesting, Leo Razzak, a 28-year old entered the stage. Owned the room with a presence of being in the Now and a passion that was contagious. He was the only one not to use power points and at the most, most communicative person of the whole day, authentic, raw and TRUE. He has not lived a long life just yet, but he has managed to find out so much truth and values that he lives by. He chose to share his life, his story, about him and what he has achieved. What he has learnt and experiences. I will not tell you all about it. I will only try give you the key points which he shared with us.

“If I don’t know who I am, how shall I then know where to go?”

He spoke about the importance of having a mix of people in life. A mix of different people and how important it is to have an open mind and the attitude of excitement to learn about new people and cultures. If we do not have a mixture, we do not develop and can not see the variety and opportunity that lies is in front of us.

Storytelling moves people

He realized at a young age that he could tell his story, “storytelling” and make a living out of it and touch many people’s life. People are interested in hearing his story. And he noticed how important it is to think of “How you say what you say“. With an open mind he has managed to do a lot of things in life that he could not dream of that he would do. He talks how important the personal meeting is and what value that gives to the personal brand. It is important to change environment and learn new rules if you want to grow and develop as a person.

What I also took away from his talk was that it is really important to have a decided heart about a passion that is to benefit for others. You choose in what mood you want to start your day, how you will act during the day, and what feeling you will project on others. His choice is to make other people happy. What is your choice?

People are people

Leo Razzak is also a true believer in that people have the solution to their own problems within. If you never fail, how will you ever learn and develop? He continued to talk about people. People want to feel a belonging. A part of something. Together we can make a whole difference in the world. But he also say that people need to learn how to lead themselves first and then others, and I am the first to agree with him.

He finishes off with the true line – do something – as many think that you only can do a small thing or difference – choose to do that!

Live with passion in your heart – it is in your heart that you find it!

All the best,
Carina Asp
Marketing Coach at MarketingAsp
Marketing with Body, Soul & Business Spirit

YOU deserve a Business and A Life that You Love!

Carina Asp MarketingAsp

curious boys www.carinaasp.se

Being Curious Changes Your Future!

curiosity www.carinaasp.seChange Your Future

People that are curious learn the most, they also grow the most. They learn to ask question so that their curiosity is satisfied. This means, that they seek answers to their questions. Curiosity is the engine of intellectual achievement.

By staying curious, you seek to grow your mind, with books, networks, people, magazines and so on, seeking information and that is what drives us to keep pushing forward. We WANT to learn more.

We can, for sure, note that curiosity increases our knowledge. It keeps us alert and help us stay motivated, helps us explore, accomplish and act. It moves us forward and creates a structure for us to participate in life as curiosity often is the link between feeling stuck and having us moving into our greatest life.

Some advantages

People that are curious:

  • do not label things as boring – that closes the door to curiosity
  • ask open questions and a lot of them
  • keep an open mind
  • do not take things for granted – they want to know why, how, where and why
  • read a diversity of books
  • love to learn new things
  • find out things that others wouldn’t

The question are as important as the answer

Curious people are often very eager to get the answer so that they sometimes aren’t giving the sufficient time to the question. Which could be as important as the answer. If you want to increase your own curiosity a question should open up the information gap.

People that read and listen get a positive understanding of today. It will increase their belief in themselves and their future. They know that they can make an impact, it is all about learning something new.

“I can change the future by changing my actions today!”

Fear overrides curiosity

Did you know that fear overrides our desire to know? But it can also give you other benefits such as:

  • an active mind
  • a mind that is observant for new ideas
  • perspectives
  • excitement in your life

If you were to hire staff, you would probably look for a person that is curious, that wants to know more, because the benefits of having such a person will make it much easier to get them into the tasks assigned. People that is curious is often happier and more fulfilled.

You decide your own actions, but if you have the chance and the will, change your future and start being more curious, you don’t know what is around the corner. Maybe a great opportunity that you would have passed aside if you weren’t curious.

All the best,

Carina Asp
Marketing Coach at MarketingAsp
Marketing with Body, Soul & Business Spirit

YOU deserve a Business and A Life that You Love!

Use your time wisely! www.carinaasp.se Marketing

Time for sale

Use your time wisely! www.carinaasp.seDo you have time to sell?

If you would be able to sell time – you would probably be the richest person on earth! Don’t you think? Everybody lack time at some time in their life.

How valuable is time to you?

You know that time is the one thing that everyone has equal of and yet we all complain of not having enough of it. Isn’t it about time that we use our time wisely at that moment? Some speaker I listened to a while ago said that in a lifetime, if you live until you are 80 years of age, you have lived 30 000 days! So depending how old you are today, how many days do you have left to live? When you look it like that and start to count your days, it sort of becomes like a wakeup call, at least it was for me.

WHAT?!! All of a sudden, I don’t have all that time that I thought I did to pursue my dream, my goals and my mission. It then becomes very obvious that I have to take action to get going, don’t you think? I need to start to use my time wisely. Do I really have time to watch that TV-show that I am not really interested in? Or, can I really say, “later dear” to my children when they ask me something? I would say No. I need to value time for what it is and start to spend it very wisely.

The time is NOW.

When you think about it, the time is NOW. We live in the now, not in the past and not in the future. So spending the time of now is as important as now, and now. We can do plans and we can look at times that we might not spent time as sufficient has we would have liked to.I also believe in planning and trying to make the best of the hours that I do have.

How do you plan your time? Do you always feel stressed about not getting enough time? Do you segment your time during the day? Do you make sure that you are doing the most urgent tasks first? I try to plan my time, do my best to stay in the now and be active in the now. It is a challenge, because it is just so easy to plan in the future and look forward to that without enjoying the now.

Prepare4More – Use your time wisely!

A wise and successful business man, Peter C Remington, once told me about his morning routines and that he wouldn’t let anything make him change his routine. It was just too much of value to him to be able to focus on his life and success. He went up early in the morning to have enough time to for example exercise, reflect, read and plan his day. It was extraordinary to hear how he implemented this into his daily routine, leaving him calm and assertive about the success in his life.

If you are interested to know more, Peter C Remington runs a business called Prepare4More where actually talks about purpose (just like I have discussed in another blogpost – read it here). But what I want you to look for is his book, Be-Aholic: A 14-Step Process to Becoming a Success-Aholic:

I think, that if you could sell time, it would be the most valuable asset that you can sell since everyone don’t have enough time at one time or another. But if you use your time wisely you will be prepared for more and enjoy a successful life with anything that you challenge yourself with.

Use your time wisely!

All the best,

Carina Asp
Marketing Coach

Marketing with Body, Soul & Business Spirit

Marketing

Do you feel overwhelmed?

Do You Feel Overwhelmed? www.carinaasp.seDo you know that when we are overwhelmed, scared or feeling unpleasant, we tend to procrastinate?

It is often just too much for us to even know where to start and therefore we procrastinate and end up doing nothing instead. Then stress arrives, like a letter in the mail, full on and creating anxiety and the feeling of not having enough time. You know that you need to get a certain task done; yet you procrastinate and don’t take action.

Procrastination is a negative spiral

This is a negative spiral, a spiral that takes you further and further away from your goal and what you want to achieve. Do your recognize this feeling? The feeling of being incomplete, knowing that you should do something about it, but just don’t have the energy to do it. You don’t feel motivated because it overwhelms you. Many times we can procrastinate because of fear, doubt or even the feeling of feeling unpleasant.

So, you say, what shall I do? I don’t know where to start. I should have done a thousand things before today and here I am, and have done nothing! Your feelings have taken a firm grip around you, not letting you think clearly. Logically you know what needs to be done, but it is just too much and you are not taking action. This is what I want to discuss today.

To do list and NOT to do list

Not long ago, I had the opportunity to listen to a wise man called Christer Olsson, he actually talked about structuring the to-do list and at the same time create a NOT-to-do list. He mean that we fill our calendars with tasks from our to-do lists in a flash, not realizing that we really should remove something else on the list NOT-to-do as soon as we add something that we need to get done.

Every time we put something on the to-do list, we should remove something as well and put it on the not-to-do list. We should make priorities that help us moving forward and not adding more to the list, knowing already that we really won’t have the time to fulfill those tasks, always feeling insufficient because the list never shrinks. If you add something, you should remove something, it is the balance, which we must have in life. We all have the same amount of hours in a day to spend wisely.

Taking action is the only way to get out of procrastination

Yes of course you say, but I still have a lot to do. Yes, you probably have, a lot of us do. So therefore the next step should be to make priorities and separate the to-do list with one column for what tasks are important and another column for what tasks are urgent to do and take action upon. When these lists are created you need to identify what is important AND urgent? By identifying these, you know what you should start with first. Prioritize these tasks and take action.

We tend to think that it is the thought that counts, it isn’t the case, we need to take action – just do it!

Are you living a life and running a business you love? What actions are you taking today? Please share your thoughts below in the comment box about what you do to prevent to procrastinate.

All the best,

Carina Asp
Marketing Coach
Marketing with Body, Soul & Business Spirit